Though marketed as a clean air initiative to benefit all Californians, Prop 30 on the November 2022 ballot is nearly entirely funded by a single corporation, Lyft, which is spending millions of dollars in an attempt to secure billions of dollars in subsidies from California taxpayers.

The state of California recently ruled that 90% of rideshare vehicles must be electric vehicles by 2030. Lyft is trying to force the taxpayers to foot the bill – rather than spend their own corporate money to support their drivers and comply with the new law. Lyft wants voters to believe Prop 30 is about clean air and wildfires instead of what it actually is: Prop 30 is a flawed and corporate carveout scheme to further line the pockets of Silicon Valley tech billionaires.

If enacted, California Proposition 30 would impose a new state income tax of 1.75% on income over $2 million, despite a nearly $100 billion surplus. Prop 30 burdens Californians – not just the wealthy, but small business owners and job creators – with billions in new taxes at a time of record inflation.

Prop 30 revenue will be put in a special interest lock box overseen by an unelected board, redirecting general fund monies traditionally used to support California’s public schools, teachers and students. That means taxpayer funds that should be going to support schools will instead be used to fund a business expense for a billion-dollar corporation.

Get The Facts

Governor Gavin Newsom, the California Teachers Association, CalChamber, Govern For California and others agree: Vote NO on Prop 30, oppose Lyft’s tax grab.

California Teachers Association, Cal Chamber, Govern for California | Vote NO on Prop 30, oppose Lyft’s tax grab.

Prop 30 is a corporate money grab disguised as a climate initiative. Written and bankrolled by Lyft to funnel taxes directly to benefit Lyft. Teachers, leading newspapers, and Governor Gavin Newsom all warn that Prop 30 would do more to increase Lyft’s profits than it would to help the climate.

Get The Facts

While a single Silicon Valley corporation would have you believe that Prop 30 is about clean air, here’s the truth about the deceptive Prop 30:

What They Are Saying

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    Prop. 30 is fiscally irresponsible and puts the profits of a single corporation ahead of the welfare of the entire state. Governor Gavin Newsom

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    The California air resources board ruled rideshare companies, including Lyft, must go 90% zero emission by 2030. Rather than pay its fair share, Lyft lobbied the state to pay for zero-emission vehicle infrastructure and corporate subsidies. Now Lyft has spent more than $15 million to fund Proposition 30. Why? So that taxpayers will pick up the tab for billions of dollars in zero-emission vehicle upgrades Lyft needs. California Teachers Association

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    The NAACP is proud to stand alongside Governor Gavin Newsom, California's teachers, school employees and small businesses in urging Californians to vote NO on Proposition 30. The last thing California needs right now is a corporate welfare program that circumvents both the state’s general fund and Proposition 98 at the expense of everyday Californians. It would set a dangerous precedent for big corporations to create funding streams for special projects that take money away not just from schools but from public programs like healthcare, social services, and public safety. And while many Californians — particularly people of color — are struggling to pay rent and put food on the table, Prop 30 does nothing to guarantee people from communities of color or low-income folks will be able to buy electric vehicles. Vote NO on Proposition 30 this November. Rick L. Callender, Esq.
    President, California Hawaii State Conference NAACP

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    California LULAC believes climate change is a serious issue, but Prop 30 is designed to help Lyft, not to address our climate crisis. We join Governor Newsom and a diverse coalition in strong opposition to Prop 30. It is a corporate give-away that is not guaranteed to help low-income communities, who are already struggling to meet basic daily needs like putting food on the table. Lyft should focus on paying its drivers a living wage – not hiding behind feigned concern for our environment. Vote NO on 30. Jose Barrera
    State Director, California League of United Latin American Citizens

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News

  • 11.08.22
    Press Release

    California Voters Reject Lyft-backed Prop 30

    November 8, 2022

    No on Prop 30 campaign issues statement on decisive election results SACRAMENTO, CA – “Today, California voters decisively rejected this poorly crafted and unnecessary tax hike. The fact is Proposition 30 was a solution to an issue the state is already addressing. [...] Thanks to the courageous leadership of the Governor and the California Teachers Association, voters rejected a corporate welfare program designed to redirect taxpayer dollars traditionally used to support California’s public schools, teachers, and students into a lock box for a single industry.” ...

    Read More
  • 10.27.22
    Politico

    New poll has bad news for Lyft

    By By Lara Korte, Jeremy B. White, Sakura Cannestra and Owen Tucker-Smith | October 27, 2022

    "New polling released by the Public Policy Institute of California last night found only 41 percent of likely voters would vote yes on Proposition 30...That’s a staggering drop from the 55 percent of voters who backed it in September." ...

    Read More
  • 10.27.22
    LinkedIn

    Lift or Lyft? The company that cannot spell seeks a $100B tax bailout from California

    By Michael Moritz | October 27, 2022

    "[Prop 30] illustrates the way that one company, or any deep-pocketed entity, can use the initiative process to bypass the California legislature to feather its own nest. Li/yft’s effort marks the first time in California that a single company has sponsored a tax increase for its financial benefit." ...

    Read More
  • 10.25.22
    Press Release

    Lyft Buys Prop 30 ads as ‘Lift’ (really!)

    October 25, 2022

    Yes on 30 airs campaign ads with corporate backer’s name misspelled in apparent attempt to conceal campaign involvement ...

    Read More
  • 10.25.22
    Politico

    Charging the rich might not pay off

    By Debra Kahn | October 25, 2022

    "[Prop 30] was polling at about 55 percent support before Newsom began running ads calling it a "Trojan horse that puts corporate welfare above the fiscal welfare of our entire state." Now it's on the ropes at 49 percent, and more opponents are piling on. [...] The 'no' campaign rolled out a statewide tour of "Gryfty the Lyft Grifter" on Monday. Backers say they are worried." ...

    Read More
  • 10.24.22
    Press Release

    Gryfty the Lyft Grifter Goes On California Tour Touting Tax Increases To Pay for Lyft’s Businesses Expenses

    October 24, 2022

    Laguna Beach, CA – Today, Gryfty the Lyft Grifter is launching a statewide tour to promote Proposition 30, a special-interest-funded measure that aims to funnel state income tax revenue into the rideshare industry ...

    Read More
  • 10.21.22
    Santa Monica Daily Press

    SMDP endorsements on props and measures: Propositions dominated by special interest groups

    By SMDP Editor | October 21, 2022

    "The controversy centers on Lyft. The company is the largest supporter of this measure because California will require 90% of rideshare drivers to be in electric vehicles by 2030 and the corporations want taxpayers to subsidize their transition to an electric fleet. [...] Corporate manipulation of the ballot box is a stain on our system. Vote NO on Prop. 30." ...

    Read More
  • 10.20.22
    The Washington Post

    Battle brews in California over taxing the rich to fund electric cars

    By Vanessa Montalbano | October 20, 2022

    "They say Lyft is trying to use taxpayer money instead of its own to cover the costs of complying with the new regulation. [...] the “Yes on 30” campaign’s top funder, Lyft was involved in drafting the measure and helping to qualify it for the election." ...

    Read More
  • 10.07.22
    SAN DIEGO UNION-TRIBUNE

    Endorsement: Reject Prop. 30, Lyft’s brazen cash grab, and have lawmakers address the climate emergency

    By The San Diego Union-Tribune Editorial Board | October 7, 2022

    "Key policy decisions shouldn’t be made because of the influence of wealthy corporations looking to use the climate emergency to boost their bottom lines. [...] The San Diego Union-Tribune Editorial Board recommends a “no” vote on Proposition 30." ...

    Read More
  • 10.04.22
    The Sacramento Bee

    Support for Proposition 30 drops after California Gov. Gavin Newsom cuts an ad opposing it

    By Andrew Sheeler | October 4, 2022

    Support for Proposition 30, a ballot measure to impose a tax on the wealthy to pay for greenhouse gas reduction efforts, has dipped since California Gov. Gavin Newsom cut an ad opposing it. According to the latest Berkeley IGS poll, 49% of likely voters support Proposition 30, while 37% are opposed and 14% are undecided. ...

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  • 10.02.22
    The Orange County Register

    Gov. Newsom is right to oppose Proposition 30, a destructive tax increase

    By Luka Ladan | October 2, 2022

    When California Gov. Gavin Newsom and California Republicans agree on something, it’s probably best to listen. What they agree on is opposing Proposition 30, which is on the ballot in November. If passed, the proposal would increase the annual tax on personal income above $2 million by 1.75%, shifting that tax revenue to zero-emission vehicle […] ...

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  • 09.30.22
    The Press Democrat

    PD Editorial: Say no to Lyft-funded tax rebate plan

    By The Editorial Board | September 30, 2022

    "Follow the money [...] is pretty good advice for anyone trying to figure out who stands to gain from a California ballot initiative. In the case of Proposition 30 on the Nov. 8 ballot, the primary benefactor is Lyft. The ride-sharing app has kicked in about $35 million so far for the campaign to raise income taxes on wealthy Californians." ...

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  • 09.29.22
    CALMATTERS

    Fiona Ma comes out against Prop. 30

    By Emily Hoeven | September 29, 2022

    "State Treasurer Fiona Ma hadn’t taken a public position on Proposition 30 [...] At least not until Wednesday, when she was pressed about it during a CalMatters interview — and finally said that voters can count her as a “no.” “So you want me to take a position, then yes, I will be no on Prop. 30,” she said. One reason she is against Prop. 30 is the same rationale Gov. Gavin Newsom has given for opposing it — that ride-share company Lyft is one of the driving forces behind it and would be among the biggest beneficiaries." ...

    Read More
  • 09.20.22
    VC Star

    Prop. 30: Corporate welfare with a do-good facade

    By Tom Elias | September 20, 2022

    "Read it, and anyone can be sure this measure is primarily selfish corporate welfare. [...] the proposal is in large measure the handiwork of the rideshare agency Lyft." ...

    Read More
  • 09.20.22
    Los Angeles Times

    Endorsement: No on Proposition 30

    By THE TIMES EDITORIAL BOARD | September 20, 2022

    "Voters should say no. Proposition 30 has too many flaws. It’s bankrolled by one special interest and it doubles down on an unsustainable funding model." ...

    Read More
  • 09.15.22
    Sacramento Bee

    Would Proposition 30’s wealth tax supercharge California’s fight against climate change?

    September 15, 2022

    This endorsement reflects the consensus of the editorial boards of the Sacramento Bee, Fresno Bee, Modesto Bee and San Luis Obispo Tribune. California voters may be understandably amenable to heaping another tax on the wealthy to fund a good cause. But doing so as Proposition 30 suggests is not the right way to address the […] ...

    Read More
  • 09.13.22
    The Center Square

    Newsom urges “no” vote on Proposition 30

    By Madison Hirneisen | September 13, 2022

    "Ridesharing company Lyft is bankrolling the measure’s campaign, providing $15 million in cash contributions, according to Ballotpedia. Lyft, as well as other ridesharing companies, must transition their fleets to zero-emission vehicles by 2030 under an order issued by state regulators last year." ...

    Read More
  • 09.13.22
    SFGATE

    Gavin Newsom goes after SF tech titan Lyft in new ad against Prop. 30

    By Eric Ting | September 13, 2022

    "Newsom calls Prop. 30 a "Trojan horse" and "one company's cynical scheme to grab a huge taxpayer-funded subsidy." The company in question is San Francisco-based Lyft, which faces a state requirement to have most of its fleet comprised of electric vehicles by 2030. Lyft, seeking government assistance in achieving this requirement, has spent $15 million in support of the measure." ...

    Read More
  • 09.13.22
    The Sacramento Bee

    Newsom blasts Prop 30

    By Andrew Sheeler | September 13, 2022

    "California Gov. Gavin Newsom doesn’t like Proposition 30, and he’d like you to know that. To that end, he cut an ad against the ballot measure, as first reported by KCBS Radio San Francisco’s Doug Sovern." ...

    Read More
  • 09.13.22
    Bloomberg Government

    Lyft-Backed California Climate Measure Draws Newsom’s Ire in Ad

    By Tiffany Stecker | September 13, 2022

    "California’s governor is asking voters to reject a tax on the rich, calling the ballot initiative a corporate handout in a commercial that will begin airing Tuesday." ...

    Read More
  • 09.13.22
    AP News

    California governor opposes tax on rich in statewide TV ad

    By Adam Beam | September 13, 2022

    "The ballot measure’s campaign is paid for by the ride-hailing company Lyft. Last year, state regulators ordered companies like Lyft to make sure nearly all of their rides are in electric vehicles by 2030. Newsom says the ballot measure is Lyft’s attempt to make taxpayers pay for that." ...

    Read More
  • 09.13.22
    PRESS RELEASE

    No on 30 Campaign Launches First Ad Blitz: “Trojan horse” featuring Governor Gavin Newsom

    September 13, 2022

    "Today, No on Prop 30 released “Trojan Horse,” its first state-wide tv ad of the campaign with Governor Newsom speaking directly to California voters against the November ballot measure." ...

    Read More
  • 09.12.22
    Fox 2 KTVU

    Governor Newsom calls Proposition 30 a “Trojan horse,” urges “no” vote

    By Greg Lee | September 12, 2022

    "Governor Gavin Newsom is doubling down on his opposition of Proposition 30, a tax on the wealthy to fund climate projects. In a newly released political ad, Newsom takes aim at the prop and its major backer, ride-share company Lyft." ...

    Read More
  • 09.12.22
    NBC 3 KCRA

    Gov. Newsom officially urges no on Proposition 30, calls it a ‘trojan horse’

    By Ashley Zavala | September 12, 2022

    "Gov. Gavin Newsom has officially announced that he is against a measure on the November ballot that would tax millionaires in California to fund electric vehicles and other climate-related programs." ...

    Read More
  • 09.11.22
    Daily Breeze

    Opinion: Proposition 19 was a total bait and switch. Proposition 30 this year is, too 

    By Jon Coupal | September 11, 2022

    "It’s deceitful for special interests to pretend that the tax increases they propose will fund firefighting, just to fool the voters." ...

    Read More
  • 09.10.22
    Santa Maria Times

    Santa Maria Valley Chamber board issues guidance on 2022 ballot propositions

    By Guest Commentary | September 10, 2022

    "The [Santa Maria Valley] Chamber supports the goals highlighted by the proposition, but opposes this proposition for the following reasons..." ...

    Read More
  • 09.04.22
    DESERT SUN

    Proposition 30 would hike taxes on California’s super rich. That’s a bad idea. Here’s why

    By Thomas Wagner | September 4, 2022

    "The corporation Lyft deliberately designed Proposition 30 to circumvent California’s constitutional minimum funding guarantee for K-12 public schools and community colleges. That means instead of funds going to support students, families and educators, taxpayers would be footing the bill for Lyft’s transition to electric vehicles." ...

    Read More
  • 08.25.22
    THE SAN DIEGO UNION TRIBUNE

    No on California Proposition 30: This measure is one company’s special interest carve-out

    By Wendy Eccles | August 25, 2022

    "The corporation Lyft deliberately designed Proposition 30 to circumvent California’s constitutional minimum funding guarantee for K-12 public schools and community colleges. That means instead of funds going to support students, families and educators, taxpayers would be footing the bill for Lyft’s transition to electric vehicles." ...

    Read More
  • 08.24.22
    Southern California News Group

    Endorsement: Reject special interest money grab Prop. 30

    By Southern California News Group Editorial Board | August 24, 2022

    "You know a ballot measure is wrong when it manages to unite the California Teachers Association, Howard Jarvis Taxpayers Association, Gov. Gavin Newsom and the California Republican Party. That is the story of Proposition 30. We join this chorus of opposition and encourage all Californians to reject Prop. 30... Proposition 30’s proponents are clever. They hide behind legitimate issues and even tap into class envy. But this measure is a special interest money grab, pure and simple." ...

    Read More
  • 08.24.22
    Santa Cruz Sentinel

    Editorial: Prop. 30 will increase tax burdens but falls short on climate change benefits

    By Santa Cruz Sentinel Editorial Board | August 24, 2022

    "In addition to raising tax burdens in an overly taxed state, this measure also is yet another initiative that would provide benefits to a special interest – this time, ride provider Lyft, which so far has sent $15 million to ensure Prop. 30 can subsidize the company’s transition to electric vehicles...Prop. 30 would not put more e-cars on the road, but just shift who pays for them." ...

    Read More
  • 08.23.22
    THE ORANGE COUNTY REGISTER

    Could Prop. 30’s tax increase be the last straw for California’s high-income earners?

    By Marc Joffe | August 23, 2022

    "As the Legislative Analyst’s Office noted, it is impossible to predict how many high-income Californians may move out of state if Prop. 30 passes. On the one hand, an extra expense of 1.75% on a certain portion of a millionaire’s income may be seen as a relatively minor cost that would not drive a significant decision to relocate. But, for some, the tax hike could be the last straw, pushing some families already considering relocation to go forward with their plans to leave California." ...

    Read More
  • 08.18.22
    Los Angeles Times

    Column: California had a nearly $100-billion surplus this year. We don’t need to raise taxes with Prop. 30

    By George Skelton | August 18, 2022

    "It’s the product — as virtually all ballot initiatives are — of special interests. In this case it’s Lyft, the ride-hailing company, and an environmental coalition seeking more public funds to expedite action on climate control." ...

    Read More
  • 08.18.22
    The Mercury News

    Editorial: Prop. 30 could help Lyft more than California’s climate fight

    By Mercury News & East Bay Times Editorial Boards | August 18, 2022

    "And Prop. 30 is yet another measure that would disproportionately benefit a special interest. In this case, that’s Lyft, the ride-hailing company that has thus far poured $15 million into the initiative campaign in hopes that wealthy taxpayers will subsidize the firm’s transition to electric vehicles." ...

    Read More
  • 08.08.22
    SF CHRONICLE

    Why is Lyft bankrolling this California ballot measure on electric cars?

    By Dustin Gardiner | August 8, 2022

    "Newsom and other opponents say Lyft’s involvement is a self-interested ploy to get taxpayers to cover its cost to meet a state mandate to electrify its vehicle fleet." ...

    Read More